Popular ladder site is going to be responsive!

Although TAWI today is a material handling company, it’s also known for its sales of ladders. We have been commissioned to design a responsive website that makes it easier for customers to find the right ladder, whether you are surfing on your PC or smart phone. 

Delivery is scheduled before Christmas!

Western Riding with Bob Mayhew is now responsive!

More and more people use Google on their smart phones, and therefore it’s important that we adapt the Swedish knowledge website of western riding with a responsive design. The English site is also to be adapted.

Keywords – Keeping your content modern and relevant

When creating SEO content, it is vital that the pages are easily searchable through Google, in order to be seen. The best way to go about this is to make sure your keywords are relevant to your audience. SEO Keywords and phrases in your content make it possible for people to find your site via search engines by using those specific terms.

By keeping up with modern trends, specifically within niches in which you have a personal interest, it is possible to predict what keywords are going to soon become popular. If you have an interest in mobile phones, for example, you would have a fair idea of what upcoming models are due for release, and which ones will be popular. People are more likely to search for these types of phones as opposed to older models or less popular ones.

With the E3 conference being streamed to fans all over the world, the gamers know exactly what games are going to become popular and which aren't; the more popular titles are then solid keywords to be used in your article as they will become popular search terms. This then generates more traffic from Google to your website and improves the quality of your content as it is relevant and what people want to read.

This technique can also help you with your search terms, if you apply the same logic when trying to find specific information or websites, think about what terms are most relevant, popular and up to date to bring you back the best quality site possible.

Keywords and SEO are directly related when it comes to running a successful campaign. The keywords are the foundation of your site as these are what determine your traffic from search engines. It is paramount to regularly re-evaluate your keywords and check the relevance, updating them if necessary. Once you have your keywords, the easiest way to go forward is keyword grouping and organisation, dividing the keywords into smaller groups making them much more manageable as opposed to crafting a unique page for each individual keyword.

So perhaps you should evaluate your keywords and see how you can improve them, therefore improving your site metrics. Good luck!

TAWI is investing in responsive design and video!

To increase the accessibility of TAWI's web pages, we have again been offered the opportunity to design new responsive websites for all of TAWI's companies. 

This means that TAWI will be approved by Google when you search using smart phones and tablets (iPad). We will also produce a short infographic video. 

All applications will be presented with a video. The launch of version 4.0 will occur throughout this autumn.

The Nordic Walking Academy is going to be responsive and visible on Google!

Since Google decided to rank only mobile adapted pages when searching with mobile phones after April 21, 2015, we have decided to produce a new responsive design for the Nordic Walking Academy web page.

Because more and more people are using smart phones, a responsive website is the best way to display it in various sizes and on different platforms.

Responsiv design

Just how important is mobile for SEO?

Type the abbreviation ‘SEO’ into a Google search and you’ll likely be hit with a barrage of articles telling you the Dos and Don’ts of search engine optimisation. Quite often these are phrased quite negatively, for example, the top ten SEO mistakes that companies make, but does it have to be like this?

Rather than looking at what strategies can break a company, here at Visuell Kommunikation we like to focus on the positive – in particular, the benefits of mobile technology for SEO. As with all SEO strategies, above all it is important to be up-to-date and in line with industry changes, and nothing says this better than making sure one’s site is optimised for mobile.

On April 21st, search engine giant Google was set to cause waves across the internet when it released its latest algorithm. The new update would prioritise certain websites in its search engine results pages, the websites in question being those which were optimised for mobile devices such as smartphones.

So what exactly does ‘mobile-optimised’ encompass? Depending on your level of technical knowledge, it can mean a lot of different things. For example, for a web designer, one might want to consider changing his or her website from adaptive to responsive. This basically means that a site will automatically change its size to accommodate different device sizes, such as smartphones. By comparison, one which is not responsive will require the user to scroll around the screen, making for an altogether less comfortable viewing experience.

Mobile-optimised sites also embrace other developments in web design, such as the famed ‘hamburger icon’ – that is – three lines in the top corner of a page which can load up a menu. Many sites offer condensed versions in which their main menus are compressed into these ‘hamburgers.’
Of course, one could even go one step further and make a whole app for his or her website, but that is not to discount mobile-optimised sites altogether. Studies have shown that 40 per cent of web users browse sites through their mobile device – that’s an incredible 25 million of us in the UK alone – so it makes sense for webmasters to embrace Google’s changes, not just to rank highly, but to give their customers an all-round better experience.

Here’s another statistic for you – twice as many of us are as likely to tell others about bad service as we are good service, so make sure your website doesn’t fit into the former category! Being successful in SEO is about being forward-thinking, and for now, mobile optimisation, it seems, is the future.

A QR code demonstrates how to bake at Kafé Vanilj!

With a QR code we usher guests into the kitchen, figuratively speaking. With a QR code app on their phones, guests can read a code which features a short video in which we present the home cooking or baking activities in the kitchen.  

Download the free app to your smart phone and scan the colorful code using your screen, or use this link on your smart phone.

QR codes are versatile!

QR codes have been successfully used in Japan for decades without catching the rest of the world's interest. Today, the QR code is on a roll and its usage in the US and Europe is sharply increasing as more and more smart phone users embrace the QR code reader.

The most common way of using it is for communication with consumers, but you’re only limited by your own imagination. QR codes serve as a link between printed and digital media. It’s therefore particularly useful in printed ads and commercials, because it leads the potential customer to the company website or to an e-commerce site where the product can be paid for using the code.