Developing a new website for a new company can be a pretty unnerving task, especially as the standards of what a site should be have risen to a new high. If you are planning to develop a new website, it is important you consider making your website mobile optimized using responsive design.
Recently there has been reports that more users are accessing the internet on their mobile than their computer. It would very beneficial to allow mobile users access to your site so they can navigate with ease and without any difficulties. Google suggests that all computer sites should be optimized for mobile use. It is recommended that websites are designed for ease of use, especially on mobile.
1. Mobile Users are Different to PC Users Mobile users have different objectives than desktop users and typically this means they want information in quick, easily digestible bites. Customers report that their mobile purchases are often impulse buys and some statistics show that mobile users spend more money per purchase than customers do on desktop websites.
2. Mobile Gets Traffic With one-quarter of global web searches conducted on a mobile device by over a billion users worldwide, mobile websites are just as important, if not more so, than desktop versions. Multiple sources report that smart phone users are engaging with mobile websites and apps while watching TV, commuting to work, and simultaneously while using a computer. As Google made clear- the future of search is mobile and websites that aren’t usable on handheld devices will see their search rank suffer for it.
3. Better Brand Engagement People like your brand more when you offer a satisfying mobile experience and they’re more likely to return to your website later on a desktop. When your mobile experience is optimized for functionality and consistency it fosters trust and affinity with users. On the other hand if your mobile website is difficult to navigate customers are more likely to go to the competition than to visit you on a desktop computer. If you can’t provide what they need when they need it you will have lost the opportunity for the sale and risk losing a customer permanently to a competitor.
4. Increased Conversions Desktop websites in mobile browsers are ineffective at converting visitors into buyers. Calls-to-action are often obscured, links are difficult to click and contact pages are buried in awkward menus. Mobile shoppers have little patience for an unwieldy website and one-third of them will leave a transaction if the site isn’t optimized for mobile.
5. Reduce Your Bounce Rate Content that looks great on a desktop might be unreadable on a mobile device. Visitors won’t stay on your site if they have to pinch and zoom or squint at illegible type, or worse yet if it runs flash or anything that requires add-ons to display in a browser. If your website isn’t optimized professionally for mobile your bounce rate on mobile devices is going to be extremely high. By providing mobile visitors with an appropriate and intuitive user experience you will obviously engage visitors longer and drive more of them to purchase or enquire.
This is responsive design.
